How can you stay inline with the current trends?
You choose - 1. Your favorite way of communicating with your audience (written, visual, audio content);
2. A platform or set of platforms where you can reach your target demographic and finally
3. You create a blueprint that interconnects these platforms creating one campaign that offers a variety of content that speaks in one voice.
Also, there’s always a benefit in trying something that might slightly push you out of your comfort zone. Whether it is an app, a new platform or a new way of communicating - if you have even a slightest interest, give it a try and perhaps you’ll find something new that you and your audience enjoy.